When creating a visual identity for Picnic, we wanted to evoke the spontaneity and playfulness that Picnic will provide to its users. Much of the facility will be located outdoors, providing a picnic feel. During the design of the visual identity, we saw the biggest advantage in the name Picnic, and that is that it contains several of the same letters, more precisely the letters “I” and “C” are repeated. By separating the name into a new line, we achieve easier merging of the above letters. With this combination, we also achieve smiley emojis, ie a pictogram of a smile that we can clearly see by rotating 90 °. It can be...

Although the topic is extensive and gives creativity to countless ideas, it was everything, but not easy. We focused on creating an identity that must be simple, creative and playful. We saw the biggest advantage in the letters “O”, and we based the production on them. The idea was to design a logo that could be upgraded/elaborated with various forms of food according to the event at the time. We have combined two completely different typographic solutions, where one signifies modern and the other traditional style. This is what food (art) is, a blend of modern and traditional. We try to create new dishes, in traditional ways. The logo...

The main focus was on showing the diversity of gastronomy in general, including gastronomy of Zadar through a color system that contains 5 primary colors and their toning. The logo is based on a combination of wine and food, where we created a combination of a fork and a bottle of wine in movement. The display of toning is designed so that it is implemented in the title parts of promotional materials, and that each color represents its own category. Accordingly, blue would represent seafood, green vegetable, yellow cheese food, and red would represent wine/meat which alludes to the diversity of each of the categories. The fork/bottle in the movement...