When creating a visual identity for Picnic, we wanted to evoke the spontaneity and playfulness that Picnic will provide to its users. Much of the facility will be located outdoors, providing a picnic feel. During the design of the visual identity, we saw the biggest advantage in the name Picnic, and that is that it contains several of the same letters, more precisely the letters “I” and “C” are repeated. By separating the name into a new line, we achieve easier merging of the above letters. With this combination, we also achieve smiley emojis, ie a pictogram of a smile that we can clearly see by rotating 90 °. It can be...

Through creating the visual identity of the TI bar, it was important to show the city of Zadar, but at the same time avoid the already seen elements of the famous sights of the city. TI bar proudly revives all the traditional values ​​of the city of Zadar so that they are not forgotten. The interior is full of details that describe and depict the city of Zadar. Inspired by Zadar itself through history and the strong architectural signature of the Romanesque, we implemented the recognizable semicircular arches into the logo and got the perfect blend of Romanesque and Zadar history. Later, we also designed the TI wine label.    

The strategic goal was the design of a contemporary identity and the primary goal was to develop communication and its values ​​in a simple way. With serif typography we create a more serious tone of the company and present it as an elegant organization, and the company name itself contains the letters “C” and “G” which are very similar in form, thus creating an idea behind the sign that will represent the company’s initials. Linearly illustrated hand movements communicate basing on every detail.