Although the topic is extensive and gives creativity to countless ideas, it was everything, but not easy. We focused on creating an identity that must be simple, creative and playful. We saw the biggest advantage in the letters “O”, and we based the production on them. The idea was to design a logo that could be upgraded/elaborated with various forms of food according to the event at the time. We have combined two completely different typographic solutions, where one signifies modern and the other traditional style. This is what food (art) is, a blend of modern and traditional. We try to create new dishes, in traditional ways. The logo looks friendly and playful, it is very casual and great for this style of event when we want to show honesty and fun. Circular shapes are effective, the two letters “O” have a function as eyes, and we used them in the presentation of promotional material as an important factor that indicates the recognizability of visual identity.