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When creating a visual identity for Picnic, we wanted to evoke the spontaneity and playfulness that Picnic will provide to its users. Much of the facility will be located outdoors, providing a picnic feel. During the design of the visual identity, we saw the biggest advantage in the name Picnic, and that is that it contains several of the same letters, more precisely the letters “I” and “C” are repeated. By separating the name into a new line, we achieve easier merging of the above letters. With this combination, we also achieve smiley emojis, ie a pictogram of a smile that we can clearly see by rotating 90 °. It can be...

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The concept of visual identity was based on the name “Mr.Razor”. We wanted to evoke its sharpness and focus on details, and by modifying the typography we got it. The logo was created by modifying the typography, ie the cutting line at a certain angle of 4°, whose further principle of visual development is based on the same angle as specified on the logo. The cutting line symbolically marks the name and creates a unique communication to the target groups. The identity is dominated by black and white tones with the etching technique used wherever reproduction allows.

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