When creating a visual identity for Picnic, we wanted to evoke the spontaneity and playfulness that Picnic will provide to its users. Much of the facility will be located outdoors, providing a picnic feel. During the design of the visual identity, we saw the biggest advantage in the name Picnic, and that is that it contains several of the same letters, more precisely the letters “I” and “C” are repeated. By separating the name into a new line, we achieve easier merging of the above letters. With this combination, we also achieve smiley emojis, ie a pictogram of a smile that we can clearly see by rotating 90 °. It can be developed in various ways through emotions where we get the feature of the brand itself and thus manage the connotation of the visuals through marketing content. The content is most often presented through the emotion of happiness, relaxation and relaxation, so we often have the feeling that our food is smiling. With the color system, the goal was to combine edible colors that describe nature, freshness, picnics, food and create a sense of organic content.