The concept of visual identity was based on the name “Mr.Razor”. We wanted to evoke its sharpness and focus on details, and by modifying the typography we got it. The logo was created by modifying the typography, ie the cutting line at a certain angle of 4°, whose further principle of visual development is based on the same angle as specified on the logo. The cutting line symbolically marks the name and creates a unique communication to the target groups. The identity is dominated by black and white tones with the etching technique used wherever reproduction allows.