During the rebranding, we focused on achieving a new refreshed visual, while retaining all the elements of the previous one. We connected the elements of seahorse, sea and sand. An important factor was the invention of typography that would refresh the identity and show traditional values. We have also created a slogan which best describes the place – “Simply Attractive” and which offers us a solution to quality and modern advertising. The visual is dominated by blue, while yellow is represented in the secondary elements, and is thus conceived through the further development of identity.

During the creation of the logo, we were based on the diversity of the place Vrsi, and the goal was to show the authenticity of the place through different stories. The basic idea is to make the visual identity cheerful and playful. The logo is based on three elements: (1) sun, vacation, beach, (2) sailboat, boat on the wave (seafaring) and (3) peaks (hence the name Vrsi), pine and forest. We created an interesting combination of letters “S and I” with which we get the horizon where the sunset is looming. Vrsi is also known as place with many beaches, and according to that, we came up with the slogan: “Where all roads lead to the...

The main focus was on showing the diversity of gastronomy in general, including gastronomy of Zadar through a color system that contains 5 primary colors and their toning. The logo is based on a combination of wine and food, where we created a combination of a fork and a bottle of wine in movement. The display of toning is designed so that it is implemented in the title parts of promotional materials, and that each color represents its own category. Accordingly, blue would represent seafood, green vegetable, yellow cheese food, and red would represent wine/meat which alludes to the diversity of each of the categories. The fork/bottle in the movement...