During the rebranding, we focused on achieving a new refreshed visual, while retaining all the elements of the previous one. We connected the elements of seahorse, sea and sand. An important factor was the invention of typography that would refresh the identity and show traditional values. We have also created a slogan which best describes the place – “Simply Attractive” and which offers us a solution to quality and modern advertising. The visual is dominated by blue, while yellow is represented in the secondary elements, and is thus conceived through the further development of identity.