During the creation of the logo, we were based on the diversity of the place Vrsi, and the goal was to show the authenticity of the place through different stories. The basic idea is to make the visual identity cheerful and playful. The logo is based on three elements: (1) sun, vacation, beach, (2) sailboat, boat on the wave (seafaring) and (3) peaks (hence the name Vrsi), pine and forest. We created an interesting combination of letters “S and I” with which we get the horizon where the sunset is looming. Vrsi is also known as place with many beaches, and according to that, we came up with the slogan: “Where all roads lead to the beach”, referring to the popular saying “Where all roads lead to Rome”. The visual dominates as warm and attractive.