The task was to design a modern logo that includes a symbol/sign which we can connect the entire visual identity into one story. The sign has a double meaning. In addition to acting separately as a sign, it is also a letter “G” and a robot pictogram (systematization, automation, mechanics, industry). The typography has been modified to create a digital/innovative look using squares. Everything is done according to geometric shapes, so we see that the letter sign “G and O” is missing two squares in the edges, which in this case become the eyes of the pictogram. Later in the design, we play with those same squares.

Logo is based on a combination of initial letters, where the goal was to show the origin of the company, and that is Croatia. Squares have always been a recognizable element of Croatia, and here they represent letter sign “P”, and they also represent a brand that is from Croatia. We adapted the typography to the name of the company, and modified the word Wind to associate with the slope of the wind and contribute to the impression of speed of service.

The strategic goal was the design of a contemporary identity and the primary goal was to develop communication and its values ​​in a simple way. With serif typography we create a more serious tone of the company and present it as an elegant organization, and the company name itself contains the letters “C” and “G” which are very similar in form, thus creating an idea behind the sign that will represent the company’s initials. Linearly illustrated hand movements communicate basing on every detail.