The task was to design a modern logo that includes a symbol/sign which we can connect the entire visual identity into one story. The sign has a double meaning. In addition to acting separately as a sign, it is also a letter “G” and a robot pictogram (systematization, automation, mechanics, industry). The typography has been modified to create a digital/innovative look using squares. Everything is done according to geometric shapes, so we see that the letter sign “G and O” is missing two squares in the edges, which in this case become the eyes of the pictogram. Later in the design, we play with those same squares.

As this branch is quite complex for the development of an idea/story, and there is no single element around which we can easily build a story, so we went to more complex variants related to technology, although we tried to draw ideas from the industry itself. We focused on presenting a modern and innovative technology firm. The idea is based on the initial letters (S and T) and their combination gave us a creative solution where the typography we modified with two lines is of major importance for the experience that it is a technology company.