Logo is based on a combination of initial letters, where the goal was to show the origin of the company, and that is Croatia. Squares have always been a recognizable element of Croatia, and here they represent letter sign “P”, and they also represent a brand that is from Croatia. We adapted the typography to the name of the company, and modified the word Wind to associate with the slope of the wind and contribute to the impression of speed of service.

We wanted to derive the letters “S” and “P” (Surić & Partners) through the symbol “&” and at the same time get the sign that represents company. The goal was to intervene in the typography and get the “&” symbol as well as the sign. Below you can see a clear elaboration where the initial letters can be read inside the symbol. In relation to typography, the sign always acts as a more prominent element. Serif typography was chosen to portray the company in a serious tone.

When we were creating this logo, it was necessary to present the dialogue between the client and the lawyer, ie to bring closer the concept of protection of the client’s rights and help in achieving the goals. Logo is based on the letters “J” and “Č”. Letter signs are symmetrical which helps us to create a geometrically shaped sign. The logo presents the story of the client and the lawyer. No matter how the sign turns, we always see a dialogue between the client and the lawyers extending a hand to each other for the purpose of a successful business. The goal is to show commitment to the client no matter who was on the...