The strategic goal was the design of a contemporary identity and the primary goal was to develop communication and its values ​​in a simple way. With serif typography we create a more serious tone of the company and present it as an elegant organization, and the company name itself contains the letters “C” and “G” which are very similar in form, thus creating an idea behind the sign that will represent the company’s initials. Linearly illustrated hand movements communicate basing on every detail.

The logo is designed based on the name of the place “Porat” (Port). In the translated sense, the word could be defined as an arranged port that serves as a port for ships, a suitable bay for sheltering from storms. Connecting these elements, they associate us with: naval knots, sails, sun, sea, port, ship, anchorage/anchor, etc. These elements served as the main idea of this project where we wanted to use them to show this visual. Within the typography, the idea is based around the letter R, which forms a naval knot, which is associated with the mooring of ships in the port. To further emphasize the word “Port”, the letter “A”...

We have created a logo that communicates the combination of two families who have decided to turn a traditional restaurant into a modern and contemporary restaurant. As customers already have an idea of ​​a restaurant that retains its old name, it was important to devise a visual that would dismiss the image of the old restaurant. The symbol of the circle lays the foundations of identity, and it was the guiding principle during the creation of visual identity, and we often associate the term “family” with circle symbol. By merging the letters “O” (overlapping), a form of a Gordian knot and a symbol of infinity has been...