Through creating the visual identity of the TI bar, it was important to show the city of Zadar, but at the same time avoid the already seen elements of the famous sights of the city. TI bar proudly revives all the traditional values ​​of the city of Zadar so that they are not forgotten. The interior is full of details that describe and depict the city of Zadar. Inspired by Zadar itself through history and the strong architectural signature of the Romanesque, we implemented the recognizable semicircular arches into the logo and got the perfect blend of Romanesque and Zadar history. Later, we also designed the TI wine label.    

The strategic goal was the design of a contemporary identity and the primary goal was to develop communication and its values ​​in a simple way. With serif typography we create a more serious tone of the company and present it as an elegant organization, and the company name itself contains the letters “C” and “G” which are very similar in form, thus creating an idea behind the sign that will represent the company’s initials. Linearly illustrated hand movements communicate basing on every detail.

The logo is designed based on the name of the place “Porat” (Port). In the translated sense, the word could be defined as an arranged port that serves as a port for ships, a suitable bay for sheltering from storms. Connecting these elements, they associate us with: naval knots, sails, sun, sea, port, ship, anchorage/anchor, etc. These elements served as the main idea of this project where we wanted to use them to show this visual. Within the typography, the idea is based around the letter R, which forms a naval knot, which is associated with the mooring of ships in the port. To further emphasize the word “Port”, the letter “A”...