The Public Institution Pula Film Festival has announced a public tender for the creation of the visual identity of the 67th Pula Film Festival.   Pula Film Festival, the oldest Croatian film festival held annually in the Pula Arena since 1954. When it was founded in 1954, it was simply called the Film Festival, and in 1958 it became known as the Yugoslav Film Festival, and soon became the most important national film festival in SFR Yugoslavia. Since 1961, it has been officially called the Festival of Yugoslav Feature Film in Pula.   Over the following decades, the festival gained significant international recognition along with the Yugoslav...

What is more important? A sign or a name?   Or is it just the product that matters? Imagine that “Nike” is not called Nike, but that they have the same sign and product. Would they be what they are today? Would you recognize organization if someone showed you only their symbol and would you recognize the symbol if someone showed you only the name of the organization.   A lot of things pull each other. A sign is a symbol associated with an organization and a well-designed sign can convey some kind of feeling towards that organization. If you had never heard of the word “Nike”, you probably wouldn’t have been able...