What is more important? A sign or a name?   Or is it just the product that matters? Imagine that “Nike” is not called Nike, but that they have the same sign and product. Would they be what they are today? Would you recognize organization if someone showed you only their symbol and would you recognize the symbol if someone showed you only the name of the organization.   A lot of things pull each other. A sign is a symbol associated with an organization and a well-designed sign can convey some kind of feeling towards that organization. If you had never heard of the word “Nike”, you probably wouldn’t have been able...

French-Croatian connection?   Hey, we’re Sarah & Ivan. We have something French and Croatian in us. In our work you can find a combination of that romantic French, and this raw and unpredictable Croatian design. Which we adore! But a design doesn’t always have to be perfect or properly composed to have its purpose. We are guided by the mission that the design we create has emotion, its own why and because. Something that the average passer-by can relate to. Without that, our mission is not fulfilled. We experience design as a story, whether it is a visual identity, a poster, a label or a product..