We wanted to achieve harmony, purity and a sense of trust with this visual identity. The eyes predominate in the logo as the main element. The logo was created through the way it shows the three basic segments of the eye, ie it is divided into three fields (pupil, iris, sclera). The line view of the eyes is used as diplopia (double vision). Through this symbol we build a story where we position the sign in the place of the eye through promo materials. During color selection, we wanted to get out of the comfort zone of blue, which is the most common in the area of eye care. It was a focus on softer shades in which prevails a sense of calm. Two mild...