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SuperKul-Studio_Zadar_Hrvatska_Croatia_Skola-kosarke-Zadar_vizualni-identitet_visual-identity_logo_hrv-3

The task was to rebrand the logo, which did not go well with a group of older students at the Zadar Basketball School because of its childish appearance. As the range of participants is from 5 years to 14 years, the task was to realize a visual that will equally intrigue the participants regardless of their age. The solution was made to be primarily acceptable to the older group of participants, and then to the younger one. The selected typography presents sport, speed and mobility of movement. In the logo we see the shape of the letter “Z” (Z = Zadar), but we can also recognize the shape of the person/child who is playful – a child in the air.

Client: Zadar Basketball School
Studio: SuperKul
Project: Visual identity
Category: Sport
Date: August 2018
City: Zadar

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