Client: Troskot Biloglav Children’s Polyclinic
Studio: SuperKul
Project: Visual identity
Category: Health services
Date: January 2022
City: Zadar
If we look from a child’s perspective, one of the first associations to pain and healing is the band -aid. Often children’s first game are doctor/patient game, and the band-aid is one of the first things they apply. It is not our goal to show that pain is solved with a band-aid, but often this child’s crying magically stops by putting on a band-aid, and this is what we subconsciously want to achieve by children entering the clinic, to feel safe and happy. In order to contribute to a clearer understanding that this is a health institution, the letter “t” in the form of a plus symbol has been modified. The combination of cheerful tones of colors prevails in the visual identity so that the environment in the children’s polyclinic would not be too sterile.
Client: Troskot Biloglav Children’s Polyclinic
Studio: SuperKul
Project: Visual identity
Category: Health services
Date: January 2022
City: Zadar