The logo is based of the floor/draft plan of the settlement. Over the years, the plan of the settlement has changed, but there is always a striking shape of the railway line, which is clearly outlined on the settlement plan, and the railway had a significant effect that spread production further towards the Near East. The sign is based on the mentioned railway and its form, and by intertwining these two forms, we create a point in the center that indicates the first factory, and the lines around it – road signs. The front part of the lines shows the letter sign “B” (Bata), and the back part shows the letter “V” (Ville). The whole sign forms the symbol of a swallow in flight which we can paraphrase as a symbol of home because this type of bird always returns home (alluding to the 90’s and later return of people who were exiled). The color system is inspired by the architecture and branding of the Borovo settlement throughout history, the planned floor plans of the settlement of Tomaš Bata, i.e. “Bata’s house” and their striking red bricks, also the industrialization and production of footwear, i.e. the branding of today’s Borovo d.d., and its distinctive blue color.